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All internal and external communication inside a company is centralised in the Office for Communication. Advocacy and Promotion (OCAP) . Its primary responsibilities include handling media relations, coordinating information distribution, organising events, and advancing the organization’s image and message. The office for communication plays a significant role in making sure that all stakeholders are kept informed and involved. Effective communication is essential for a business to run smoothly and effectively. The office for communication makes sure that the organization’s message is conveyed to the public in a clear and consistent manner, whether it be through newsletters, press releases, social media, or in-person events. Additionally, it is essential to managing any potential crisis communications and preserving the organization’s reputation.