Shaping Perceptions, Inspiring Impact
The Office for Communication, Advocacy, and Promotion for Change (OCAP) serves as the centralised hub for all internal and external institutional communications. Its core responsibilities encompass media relations, strategic information dissemination, event management, and the provision of specialised audiovisual (AV) services to support institutional outreach and brand promotion.
By leveraging a coherent multi-channel strategy—utilising press releases, official publications, digital media platforms, and live AV-supported assemblies—OCAP ensures that key stakeholders remain informed, aligned, and engaged. Beyond routine messaging, the office fulfils a critical strategic role in safeguarding institutional reputation through proactive crisis management, reinforcing organisational integrity, and sustaining operational continuity.
Our services
OVERVIEW OF OCAP
INSTITUTIONAL REPUTATION & VISIBILITY
Strengthening IIUM’s image, reputation and public presence by communicating its achievements, contributions, knowledge and impact locally and internationally.
KNOWLEDGE COMMUNICATION & STAKEHOLDER ENGAGEMENT
Supporting University-level events through event management, protocol, technical, logistical and operational services.
IDENTITY, VALUES & VISION ADVOCACY
Communicating IIUM’s vision, mission, Islamic worldview, values and achievements through visual, publication and digital media.
INSTITUTIONAL EVENT & SERVICE FACILITATION
Enabling University-level activities through events, protocol, technical, logistical and support services.
Address
Office for Communication, Advocacy and Promotion for Change,
P. O. Box 10,
50728 Kuala Lumpur,
Malaysia
Our hours
Monday – Thursday
8:00 AM – 1:00 PM
2:00 PM – 5:00 PM
Friday
8:00 AM – 12:15 PM
2:45PM – 5:00 PM